Using Banner Ads to Promote Your Website
Highly effective Banner Design can increase CTRs (click through ratios) and resulting sales.

A web banner or banner ad is a form of advertising on the World Wide Web. As you've probably noticed while surfing the Web, actual graphic content, or creative, varies considerably among banner ads. if you click on them, your Internet browser will take you to the advertiser's Web site. The banner ad has brought the advertiser a visitor they would not have had otherwise. The banner ad is a real success if the visitor not only comes to the site but also buys something.

Like print ads, banner ads come in a variety of shapes and sizes. The Internet Advertising Bureau (IAB) specifies eight different banner sizes (WxH), according to pixel dimensions: 468x60 pixels (Full banner); 392x72 pixels; 234x60 pixels; 120x240 pixels;125x125 pixels;120x90 pixels; 120x60 pixels; 88x31pixels.The full banner (468 x 60) is by far the most popular. These are not the only banner ad shapes and sizes, either, but they are a good representation of the range of common banner ads